012: Video Brand Marketing Simplified with James Tew

00:01 Beau Henderson: Welcome RichLifers to the Richest Hour on the Radio, the one place that’s completely committed to helping you take your idea, your mission, and turn it into a business that not just creates a lifestyle for you but creates a legacy. I’m Beau Henderson and I’m committed to join you on this journey and help you with resources, tools, experts, and tips to create this definition of a rich life for you. And I’m excited today that we have James Tew with us and he’s got a mission to help people get their brand out to the world using video. Welcome James, how’s it going?

00:45 James Tew: Thanks Beau. Thanks for having me on, mate. Great to be here. I’m super excited to come on and just really help people, like you said, build that definition of a rich life and hopefully I can bring some value and bring some humor. I think humor seems to be my sort of thing so let’s get it on. Lets get people…

[overlapping conversation]

01:05 Beau Henderson: Absolutely. Well, the I’ve done video…  And I know for me, until I did it, sometimes it gets you to rationalize, it’s resistance and people just because they don’t quite understand the technology. They don’t quite have the setup or are afraid of trying setup and it being wrong, or working with this coach and them not telling them something they do, or working with this virtual assistant and then it all having to be scrapped and redone because it wasn’t done right. They just resist it. And one of the things that… When we talk about a mission, which we talk about a lot on this show is if you don’t language it well and you can’t get it out to the world in a big way you pretty much are just on your own with a good idea.

01:45 James Tew: Yeah. Yeah, definitely. And I have to agree right? There is so much resistance to doing video, and I get it okay. I totally get it because for three to six months I was the same thing. I was watching videos on YouTube daily like, “How do I color correct my film?” Now, I hadn’t even shot 30 seconds of film, why am I watching color correction videos right? There is a lot of resistance, a lot of resistance because its… We’re being vulnerable in this thing that we’re doing, if it’s video. We’re putting ourselves out there for people to just look at us and judge us for however long the video goes for. My videos I try and keep under three minutes. So for three minutes people are looking at me going, “What is this weirdo doing? Why hasn’t he shaved in the last four weeks? Man, he’s losing his hair. God, does he have to wear those $5 K-mart shirts anymore?”

02:45 James Tew: This is the ultimate judging tool. You hear people talk about being afraid of standing on stage and video is exactly the same, just on an amplified scale. I’m a channel partner for entrepreneur.com so my videos get shared across entrepreneur.com, YouTube channel, and their social channels. So their reach is massive. Their reach is bigger than any audience I would ever speak to. It’s insane but there is a lot of resistance. And that’s really sort of… In our pre-chat there Beau I was saying I really wanna help people get the strength, courage, and confidence to build their brand with video because I really, really, really believe video unlocks so many opportunities to grow their business.

03:30 Beau Henderson: Well, I have a thought about that but I’m gonna hold that thought. Before we do that, I’d like to kind of flip the script and instead of giving your take away at the end, I’m gonna put you on the spot, James, and do what we call a RichLife Minute. So let’s take about 60 seconds and share with us the mission you have and why you have it, kind of thing. Whenever you’re ready.

03:53 James Tew: Yeah, Okay. Alright. So the mission I have is to help people build relationships and build the strength, courage, and confidence to build their brand with video. So the last couple of years I’ve been trying everything. I’m like a chronic sufferer of shiny object syndrome going, “Ooo, that looks good, that looks good, that looks good”, would go nowhere. And I’d spin my wheels and I was making zero dollars. I wasn’t standing out, I wasn’t being unique, I wasn’t letting my creative juices flow. And just only recently… Only recently, nine weeks ago, I turned on the video to record my first video and honestly to God, Beau, honestly, I was plateaued and probably going towards negative before this, and then it was just 180 degrees turn. The opportunity… I didn’t just wake up and go, “I’m gonna be a video guy”. It just… I woke up and said I’m gonna record a video and then the byproduct was now people come to me for help for video. So it’s just a complete 180 from the track that I was heading down. And I think if I hadn’t have been present in the moment, if I hadn’t been mindful of the opportunities that came from doing that video, I probably would have still heading been down that track that would definitely lead to greater failures.

05:02 Beau Henderson: It’s funny how feedback can kind of show you where you need to be heading sometimes, your path, right?

05:06 James Tew: Definitely, definitely.

05:08 Beau Henderson: Well I got a quote, so the thing I thought of as you were doing your initial intro there. A good friend, Michael Port, who… Who teaches on speaking, he teaches on creating your… He says instead of giving a speech let’s give a presentation to the world. And one of the things he talks about is this idea of stage fright. How many people get caught up in the resistance around talking to groups because of that. But one thing he said is that it sounds like, correct me if I’m wrong, it’s very similar to what you’re think… What saying with video, is that when you can focus… When you get really focused and honed in on, this is all about me delivering something to the audience, you can kind of get that shift off of thinking, “Well, what do they think about my hair? Do I need to lose 10 pounds before I do my first video?” So what I’m saying is I need the focus off me because, at the end of the day, if we’re on a mission, which everybody listening to this and including our guests such as yourself, you’re mission-based entrepreneurs. If you’re on a mission, this isn’t about you anyway.

06:07 James Tew: Yeah, exactly. Exactly, and that’s something that I remind myself every single day. Every single… And I think, I think that’s where I was going wrong for so long right? I think I was always like, “How am I gonna make the money out of this? How do I turn this into dollars? How do I turn my effort into dollars?” And I think there comes a time and a place for that in business, and in your career, and in your entrepreneurial mission and journey… But I think if you’re just starting out or you’re trying something new, you have to be 100% focused on, how can I best get across actionable advice and content that is going to make my audience, or if you don’t have an audience, my potential audiences, life better? How is this gonna help them achieve what they want to achieve? And that is ex… As soon as I shifted my focus, but as soon as I went from how do I convert my time into dollars, and how do I make someone’s life better? Everything just fell into place.

07:05 Beau Henderson: And then, sometimes when you take your focus off the money, the money actually will start coming then. It’s really bizarre how that works out. Well, here’s a question, we’re all about this idea of ‘I wanna get to know you. I want RichLifers out there to get to know James, and how you help people, and just hear you and see that that you’re mission-based entrepreneur that really resonates with this group and this audience. But I’m all about actionable tips too. So, we’re talking today about this idea of video. And I’ve heard some high level people, high level people that they all tell you the resistance around video, that was their… That was their weak spot. And they finally got over it, so for those listeners out there that they might have taken that step. They might be doing some audio they might be still writing on a blog. Whatever they’re doing, they really know that video would take them to another level, or at least give them a way to repurpose their content, which most people agree is a good idea. So, if I’m this person saying, “You know what, I need to do video. I’ve been using excuses like, I don’t know what technology to use. I don’t know how do I to sell a plan.” James, can you give us maybe two or three steps just to… What to do?

08:17 James Tew: Yeah. Yeah. Definitely mate. The first step I would do, would to buy a tripod. Immediately steps up your game, and you can pick one up for $30. Buy a tripod, and… If you don’t want to buy a tripod, buy a Selfie stick. This is a thing, right? And stick [08:38] ____ and you’re like like, “Why is this guy talking about selfie sticks?”

[overlapping conversation]

08:42 Beau Henderson: I’m going to interrupt you… I have a Selfie stick with tripod legs. That’s the best of both worlds right there.

08:48 James Tew: Well, there you go, right? [laughter] That is amazing. It’s like a transformer Selfie stick.

08:53 Beau Henderson: That’s right.

08:54 James Tew: So, the reason I say buy a tripod okay? We all have smart phones these days. Apple just released the new 6Plus 4K thing. LG’s got 4K. Samsung’s got, yeah everyone’s got 4K. 4K’s great if you’re like a world renowned YouTube or film maker but for us, people who just want to get our message across and help people, all we need is a good quality camera. So a 720 will do… Because with Facebook they compress the video so it looks crappy anyway, until you press the HD button. But we all have a phone, so this is my point, get a tripod, get a little connector for your phone, you can pick them up for a couple of dollars, put your phone on the tripod. You immediately then have a stable camera, and a good quality camera. You don’t need to worry about DSLR, micro-cropping, full-range senses, 16 to 35 millimeter, flash light, none of this stuff, none of it. Because when you’re just starting, if you’re 100% focused on content delivery, people can forget. They’re not even going to notice because you’re using 1080p quality from your phone and that’s HD and that’s amazing.

10:13 Beau Henderson: Well James… Well one of the things we’re about here is being very real. So you have to be real deliberate, you got to be honest. So I’m going to be honest right now, I’ve been guilty of what I think what this first tip is telling people to avoid and its… I bought the nicest thing at there… And all the tools before I even knew how to use them, or before I even did my first basic video on my laptop camera, whatever. And guess what happened? Those things sat and never got used because I didn’t know how to use them. And then by the time…

10:44 Beau Henderson: And then you’re scared of them… They build up this thing And It’s like, “Uhh, it’s too hard to learn.”

10:50 James Tew: So I think two sides, one, we say, “Well, I’m going to wait till I can afford this ideal set-up, until I can start.” Or, two, we go ahead and buy the stuff, and then we don’t use it. Then by the time we really start to use it, it’s outdated and there is something simpler and cheaper anyway.

11:05 Beau Henderson: Exactly yeah. I’m all about simplicity. I’m a dad, I’m a 27-year-old dad, of four daughters. I have…

11:12 Beau Henderson: God bless you. God bless you. That’s… Wow.

11:16 James Tew: Doing my part for the planet. [laughter] I… And everyone listen and go “Oh man, I feel sorry for this guy.” I have very minimal disposable income, and we’ll talk more about sort of my business later and I’ll be 100% honest with you that I have made like $2 in my business. Or $2 that’s all. But anyway we’re digressing, we all have a smart phone. We spend $30 on a tripod. The best thing about smart phones these days is they have amazing microphones built into them. So we don’t… Again, we don’t need a RØDE VideoMic Pro with a boom mic or a leveling mic alright? You can step your game up, you can go a little bit higher and purchase like a RØDE smartLav+ for 60 bucks. So immediately, you spend less than $100, you’ve got HD quality video because you’ve got a smart phone.

12:04 James Tew: You’ve got amazing pro sounding audio, and you’ve got a stable camera. The next thing is sit in front of a window because how to think about light bulbs and the way that we see some people who make videos and they sort of come across as some sort of oompa loompa yellow type of color. It’s a weird color. So sit in front of a window, preferably like a cloudy day, it’s really good because the clouds diffuse the sunlight, and it’s less harsh on our face. But if it is a really bright day and you wanna do some filming, just get some baking paper and some sticky paper and put some baking paper over the window and that will diffuse the light coming in and not make it so harsh on your phone. So you don’t have to worry about editing later on. So like get rid of some harsh color corrections, saturations, that sort of stuff. And then immediately, you’ve got a perfect studio. You just sit in front of this window with your phone on the tripod or you hold your selfie stick and you deliver your content.

13:02 James Tew: IPhones… And I talk iPhones ’cause I don’t have an Android phone and I haven’t played around with it that often, they come with iMovie and you can edit your video then and there on the phone. You can drop some music in if you want to, but at this stage, or even YouTube. So YouTube has a free editor built into it. You just import the file. And you can clip and add music and that sort of stuff. You don’t need this fancy equipment because like we said, we get this fancy equipment and then we say, “Uhh, I can’t do that until I have a Adobe Premiere Pro and the GH4K.” None of that matters, man. If you just deliver amazing value, if you deliver content and you deliver actionable advice to your audience, that’s gold, that’s gold.

13:46 Beau Henderson: Good content to the right audience, right? Absolutely absolutely so. I don’t want to belabor this point, James, but I think this is a good coaching point, and it’s itself coaching as well as when I’m helping people with their business. $30 you can get the tripod. Maybe 25, I don’t know. Somewhere in that range and here’s a goal, before you do that upgrade to add the mic or add a camera down the road, build out the studio, make a 100 bucks using just your phone because one, you know that you can do it and you have the skills you need when you have that upgrade to do it at another level and try to… There’s nothing that you can’t do without a $30 tripod and your phone that couldn’t make that first money to do an upgrade if that’s what you choose to do. So I think… I guess you kind of earn your way to your improvement instead of building out something that’s gonna put you in a hole right off the bat because that’s another way to build resistance from you actually moving forward with your message.

14:51 James Tew: Yeah. I don’t have the money right? , Yeah and that’s something that I’m working towards. ‘Cause I told my wife the other week, I was like “I really want to get this new camera so I can get films on 4K, She’s like Why? You’re gonna go out and film anyway. I was like Uhh. And like that just get home and she’s like “Do it first, or because I’m a serial equipment collector. So I’ve got my good DSLR, I’ve got the GoPro, I’ve got the Sony Action Cam, I’ve got the microphone. I’m one of those guys who’s like, “I need this.” and she’s like, “Why?” “Because it might come in handy 20 years from now when it’s outdated and broken.” and she’s very much a realist and she said, “Use what you have. You don’t need that camera that’s gonna cost us $1600 before you even look at a lens. Go and use the stuff you have, find a way to make money from it, then go buy your camera.”

15:45 Beau Henderson: There you go, and I like that. So lets kind of encapsule this advice. I think it’s a good starting place for somebody. Kind of frozen with this video. One, just get a tripod. Get a tripod. And you can do a selfie stick with feet. I like that ’cause there’s a couple ways you can use it get in front of a window.

16:01 James Tew: Or when you go clubbing, right?

16:04 Beau Henderson: That’s right.

16:04 James Tew: You can just snap yourself out clubbing with your mates.

16:06 Beau Henderson: That’s right. That’s right. You can get some good action shots. All kinds of fun stuff you can do there. I love that. Get in front of a window because the lighting is key. Because you need to do that or you’ve got to have a pretty big light setup and again that’s a budget issue that you can get in down the road. Third thing I would add, James, here, whatever your expertise is, brainstorm 10 things you could teach somebody about what you do and just list them on a piece of paper and then guess what that is? That is your first 10 videos you’re gonna record.

16:38 James Tew: Exactly, and I will… I’ve got a special offer for, everyone’s show that I come on.” I build them out like a special resource, but with all my resources. And I’ll give everyone a link at the end of that and that’s… I have a framework that I follow when I create a video because I feel that if I didn’t script anything. I’m more of a fly by the seat of your pants kind of guy, but scripting things, I feel, makes us ramble. Or we read it and we sound robotic. So I always try and have it as if I’m conversing with the person and yet… How when you’re in a conversation and someone’s asked you a question, that’s sort of your area of expertise and you sort of… You can feel the passion boil up and you get excited and you just want to give as much information as you possibly can in the next three minutes ? That’s how I feel when I deliver video and that’s how I really want to help people harness that sort of passion and bring that through because that’s when the magic happens on video. So I use a framework that starts with a premise. It sets up, it’s like comedy, right? When a comedian gets on the stage, they don’t just go, “How about this joke?” They say, “When you’re down at the shop and you’re trying to do this and this happens?” and then they deliver the punchline.

17:53 Beau Henderson: Right.

17:54 James Tew: So I always try and start with a premise, try and set it up, build up the hype. I then deliver the problem and people are like I can relate to that. Then I give an example, so they go, “Yeah, I definitely relate to that. That’s happened to me.” Then I hit them with a solution and then I hit them with a call to action. The last section of the video is really like, “Here’s your actionable advice, here’s what you need to do, now here’s go and do it.”

18:25 Beau Henderson: And you’re doing this, James, and I think this is key, ’cause I think humans anymore, we have the attention span of a gnat, for the most part. So, you’re doing all this in, what did you say? Three minute clips? Typically?

18:36 James Tew: Yeah, and that’s a very key point and that’s something that I always touch on is, I use humor, that’s just my song. You don’t have to use humor, but have a look at audience retention rates. Audience retention rates for me are the only matrix we should be worrying about in video. Not subscribers on YouTube, not how many views or anything like… How many people are staying around to get the solution for your problem? And if this framework, and I’ve seen this change, since I implemented this framework, my drop-off rate went from like a minute or… Yeah, I think it was like a minute, to like a minute to 30 minute, 50. So, it’s just increased exponentially because people are hanging around to hear the solution and the call to action. So, yeah that’s 100% right, we have such a short attention span and we need to figure out these attention rates and the audience attention rates, and deliver key points and key hooks, I guess we can call them, so just keep them on the line just a little bit longer. And that’s where I use humor. So, you’ll see like, if you watch my clips on YouTube, in the beginning, there’s like me wearing my daughter’s pepper pink shower hat. In the first 10 seconds.

[chuckle]

19:43 Beau Henderson: I think I saw the still of that. So, you’re talking about something I’ve heard different variations, but something almost like… Anymore you almost have to edutain or? So you have to educate and entertain at the same time, in a lot of scenarios, to hold people’s attention.

19:57 James Tew: Yeah, exactly. Right. And I know, I mean I, again, I am a serial clicker. I’ll be like, “Uhh yeah now, click. Oh, click.” And it sucks. When you’re content producer and blogger, or anything like that. And, bloggers look at on page time, video producers look at audience attention rate, and podcasters. I don’t know if we’ve got that for podcasting. Well anyway we got downloads and that sort of stuff, but… It certainly… What I really like about this show, and just as a sort of a sidebar, and this is probably very considered by your selfies. You went through the actionable content in the first five minutes. Right, because that’s just delivers a stack of value to people right up, and they’re like, “Oh, I need to hang around and hear the rest of it.” Yeah. And that’s sort of like with video, right? Like if you can just set your premise and you can identify the problem and say, “Well I’m going to solve that for you, you don’t have to say it,” but the way that you sort of convey the message and body language and everything like this, this is what we’re going to address today. And you will walk away with something actionable and you being able to do this now, I’ll be like, “I need to hang around for this”.

21:11 Beau Henderson: Perfect. So, that link that you had for resources, that’s something that you’ll go ahead and share now?

21:17 James Tew: Yeah, well aright. So, what do you wanna call it? Do you want to do it on RichLife? So, it’d be jamestew.me/richlife.

21:24 Beau Henderson: Got it. James T-E-W dot me /richlife. And we’ll put that on the show page too there James. Appreciate that. And that includes… That has your flow and some of the things that we’ve been talking about?

21:39 James Tew: Yeah, that’s got everything then. So, everything that I’ve produced for people, everything that I’ve produce on video. It’s all there. And I’m constantly adding to it, so just bookmark it. Anytime you thinking about video and you want to come back, and just check it out. Just, I’ll constantly add to it. I’ve got some webinar training that I put on there, that I recorded on YouTube, so everything I get…

21:56 James Tew: You’ll keep updating. So, this isn’t going to just be a static thing. People can keep checking back. Well, so the first part, I wanted to, like you said, let’s get into some of the meat, let’s get some actionable exercises. And we already have… I want to get to know you a little better. So, our RichLifers out there can get to know who James is. One of the things I find about people that have a business on a mission, and typically it’s a mission and service to others, that you’re growing, and in the process of you growing, your mission has something to do with helping other people grow. And that’s typical of what we find on this show. But all of us tend to be big on personal development, so even outside… This could be outside of the video and everything else is there something in your life right now that you’re just working on, fascinating just to be a better person, to grow, it could be physical, relationship? Just do you have any personal development things you’re really working on right now?

22:50 James Tew: Yeah, man. Always trying to… I think it was my dad, who told me, “You’ve always got to learn.” Because the day that you stop learning is the day that you won’t move forward. And, so I’m always trying to learn and I need to do more reading, like we all have that thing where we’re like, “I need to do more of this.” And yeah, I need to do more reading. But, also just working out. Like getting outside, getting my kids outside. I’m a big family guy. And that’s a huge part of my ‘why’, is my family. And being a dad of four girls, I need to set an example and have the self-confidence in myself, because young girls growing up in this day and age, they need that self-confidence in themselves. So, I hope and I really strive to develop myself and be confident in everything that I do and show them that you have to be confident in yourself. If you want to be the best piano player in the world, because my nine year old daughter is amazing on the piano and she’s like, “oh what can I do with this?” And I said, “you can do anything in the world… ”

24:01 Beau Henderson: Right.

24:01 James Tew: But it’s just inspiring them them and I feel I need to constantly, it’s a lot of weight put on my shoulders. But, at the same time, I need to learn. I need to grow. I need to… I need to be that inspiration for my kids and create that legacy that they can turn around in 20 years, 30 years, and go, “You know what? Dad, you built something pretty cool and that’s what it’s about.”

24:19 Beau Henderson: And that’s the growth factor. Right, and that’s the growth. So, you’re working on making sure you investing in those relationships that are most important to you in the process of building this mission, and this business. I like for us all to hear that because sometimes I think you see somebody start to be successful and you think it’s just because they’re just diving in, immersing in one area. They maybe but, if we’re not investing in these other areas or our life, our health, our relationships, eventually you will bankrupt those things.

24:47 James Tew: It’s so much more than that, right? And that’s everything. Everything comes into that success and that mission. And that’s something that… I was pretty naive about it. I just thought that. I just thought that people just build something and they make money.

25:04 Beau Henderson: Well, that brings us to the next…

25:06 James Tew: Ongoing process.

25:06 Beau Henderson: Right, right. And that’s a nice segue to our next piece. I call this “Life School.” A teacher of mine taught me a good way to look at life a long time ago. Look at it like we each were put here with a curriculum. And when you don’t pass a class, you’re gonna have to repeat it. Every time you repeat it’s probably gonna be more painful. So, just within than context of looking at life like a school, was there anything along your journey, James, that at the time seemed maybe really hard. Might have been a really bad thing that happened. But it was the exact curriculum you needed to learn a lesson from to move forward and be who you are, or go where you’re going now?

25:48 James Tew: Man it’s so many lessons I could pull from that, alright? . Now I’m just trying to think of one that everyone can relate to. All right, there’s one sort of recently. I launched a… We’re in so many groups together. We’re in so many Facebook groups and I guess a lot of people probably listening are in the same boat. They’re in a lot of Facebook groups, lot of connections, lot of relationship building. I have purposefully for the last three, four months made as many connections as I possibly can. Like, I set myself a goal to have 10 offline connections in October. So, I get on the phone with as many people as I possibly can and just learn about other people.

26:29 James Tew: In the process of this I’ve made amazing relationships. And amazing people that I look up to and sort of consider almost to be mentors unofficially that sort of stuff. And I was doing a webinar last Tuesday on how build relationships with video and how to stand out using video, and all these mentors and everyone were like, “You need to have a course to sell. You need to have a course to sell.” And I was like, “Okay, okay. I’m going to so this as a list building exercise and a credibility building exercise. But, all right, I’ll try and sell something.” So I banged together this sales page and this five week course to kick off video and I banged it all together really quickly. Pitched it at the end of the webinar and I was like, “You know what, I’ll probably get maybe two or three sales from this.” At a 197 bucks, it’s pretty cheap because, this is 10 hours of training. Blah, blah, blah. And I got nothing, man.

27:21 Beau Henderson: No sales.

27:22 James Tew: Absolutely nothing. No sales. And then, I got down on myself for a little bit and I committed a video on this yesterday. And I am 100% transparent with everything that I do. I said briefly, “In September, I made $2.19 via AdSense. I still work full time and I’m doing this one the side to try and build it up to something I can support my family.” And so, to not get any sales, It’s sort of you get down on yourself and you’re like, “Oh man. What is it? Why don’t people want to buy from me?” Because I see other people making all these grand sales. Like people going, “I had a $27,000 launch.” You’re like.

[chuckle]

28:00 Beau Henderson: Yeah, right.

28:01 James Tew: $27,000 is like a third of what I earn every year right. To do that in a launch would be amazing. It would change my life.

28:10 Beau Henderson: So, what was the lesson in that zero sale outcome?

28:15 James Tew: I think there’s a couple of lessons. One, yes it is important to listen to other people. But, you are the only person who knows you and your business. So, understanding where you are in that lifecycle. Personally, having reflected on it for the last couple of days, I think I’m maybe a month to three months too early in the lifecycle to sell a five week course. I don’t think that from the last nine weeks I’ve been producing video, while it’s good and while I have a lot of raving fans and that sort of stuff, they’re not at the stage where they’re like, “Okay, well I’m ready to take that step into video.”

28:52 James Tew: And I think that’s probably just a general consensus of people scared of video. And, the second thing is… Well, I’m trying to say this right. It may not work. You may not sell anything. You may not… You have to take that into consideration. And you have to be willing, and you have to be open to reflecting on the negative aspects of anything. And this goes for anything but. This goes for… You could be applying for a job. You could be asking your wife, asking your fiancé, or your girlfriend to marry you and she says, “No.” You have to… Anything that we do and I guess this probably stems from my background of being military, you need to be able to reflect and learn from the lessons without taking it to heart. Because if we take it to heart, we sort of shut down. We close down. And we just think the world is just trying to wail on us. We think, “Ah, it’s me against the world.” In actual fact, let’s learn from this lesson and transfer that into future actions, that means it’s not gonna repeat again.

30:05 Beau Henderson: That’s perfect. I mean, that is the perfect Life School example is because there is a worst-case scenario, and if I’m okay with that, but I know the worst case scenario is not that I failed. It’s actually probably a good thing, because if I really step back, it sounds like you’ve done, James, and look at it, there’s probably a lesson or two there for me either to make a better course, either for me to say, “You know what? My model is that I need to add value to some people for 90 days, so they see me growing and I’m helping them grow. And then, put out a course.” Whatever that means, you’ve learned some things. And, that’s why Life School has had such an impact on me and why I share it every week, is that when I learn to look at life like a school, even the bad became good. Because, if I wake up in the morning and things are good, I am thankful things are good. If I wake up in the morning and something bad has happened, I’m thankful that there’s a lesson. And, I need to get it as quick as possible so I can move forward to the next step.

30:58 James Tew: Yeah. And, one thing I’ll add to this, just because it doesn’t go wrong and I certainly learn a lesson from it. And, we see the influences and all the big named guys saying, “There’s no failures, there’s just lessons.” It doesn’t help you feeling crap.

31:14 Beau Henderson: True.

31:14 James Tew: I felt crap.

31:16 Beau Henderson: Right.

31:17 James Tew: I admit that. And, it’s really hard, like… This is really like, men don’t listen to their emotions. Men are just like, “Ah, I’ll make it work. I’ll make it work. I’ll make it work.” Well, you know what guys? If I can impart anything, you can tell me to go away. Just listen to your emotions, because if you’re aware and you’re mindful of the toll that it takes on you, and you can say, “You know what? I am not happy. I am pissed off that I didn’t sell anything. I am angry at this.” But, if you can sort of like not let that control you, not let that determine your next step, not let it sort of influence how you react to a situation, you’ll be immediately a better entrepreneur. And, that goes to the ladies as well. Ladies get upset. Everyone gets emotional. Don’t… Acknowledge your emotions. Don’t just push ’em down. Because, emotions are what make you you. Accept it. Learn from it. Embrace it. And, take the next step.

32:15 Beau Henderson: Right I think that you’re right. There’s nothing worse than trying to not acknowledge a feeling or emotion. It’s real. It’s there. And then, you choose how you proceed from there. Love it. Okay. James, we got to, as we wrap up. We got to get to what we call a kind of a speed round type of thing, where I got a couple of questions. See if you can give me about a 30-second reply. So, hope you’re on your toes, man.

32:35 James Tew: Yeah!

32:37 Beau Henderson: Best money advice you’ve ever gotten and from who?

32:41 James Tew: Save 10% of everything. And, from my father.

32:44 Beau Henderson: Pay that comes up a lot. Live on less than you make. And, that’s a “Pay yourself first” kind of message. Perfect. Okay. Best advice for success with life in general, maybe. And, who did that come from?

33:00 James Tew: I’m gonna go back to my very first Chief Petty Officer when I got into the Australian navy. “Don’t freakin’ lie to me. Tell me the truth always no matter what.”

33:11 Beau Henderson: I like that.

33:11 James Tew: And, I think… Yeah. And, I think the reason is… This goes for the employees and it goes for also I think to your audience, is don’t try to pull the wool over their eyes. They’re always gonna see through it.

33:22 Beau Henderson: Right.

33:22 James Tew: And, just be 100% open and transparent when you can. Obviously, there’s things that we need to keep under wraps, but if you can be transparent, be transparent.

33:31 Beau Henderson: What I like best about that quote is the explicative freakin’ in there. I think that’s perfect.

33:37 James Tew: Well, yeah. It was actually… There was actually a different word used there.

33:41 Beau Henderson: That was a nice version?

33:43 James Tew: Yeah, that was the G-rated version.

33:45 Beau Henderson: Okay. As we take it out again, guys, you can get content and updates from James on making the video at jamestew.me/richlife. Correct?

33:58 James Tew: Yeah, that’s it.

34:00 Beau Henderson: And, check it out. See what he’s doing. Get involved in his journey. He’s been very authentic and real, and shared some great stuff with us today. And as we take it out James, in 60… Let’s do another minute or so. No constraints. No limits. Nothing to really try to think through this, but what if this, what if that. What would be your definition of a rich life?

34:25 James Tew: All right. So, I’ll paint the picture. As being a dad of four girls, when we go out, it’s mayhem.

[laughter]

34:36 James Tew: It’s like herding sheep. And, my daughter… My nine year old daughter turned nine, obviously. And, I wanted to do something special for her. I wanted to do… I wanted to have like one of those perfect dad/daughter date weekend type things. And so, this weekend, she and I are heading to Sydney. We’re gonna go… I’m in Canberra, which is the nation’s capital for anyone who is geographically-challenged when it comes to Australia. And, I know that’s a lot of people out there.

35:07 James Tew: I’m in Canberra, which is three hours out of Sydney. And, we are gonna get on the train and we’re gonna go to Sydney for the weekend. And, she and I are gonna go watch the musical Matilda. And, she’s never done this right. She’s never been to a hotel like this. She’s never traveled like this to go see a musical or anything like this. And, I said to her when we booked the tickets, I said, “Look, this is gonna be so awesome.” She’s like, “Why?” I was like, “Well, you know what the cool thing is about hotels?” She’s like, “What, dad?” And, I was like, ” We can order room service. And, we can watch movies. And, we can just stay in bed if we want to the next morning. We don’t have to get up. We don’t have to do anything.”

35:40 James Tew: And to me, Beau to me… Having the ability to say, “You know what? This stuff can wait. I’m gonna go and spend the weekend. And, I’m gonna treat my kid or I’m gonna treat my wife to a weekend away, or just even a night out. And, not have to worry about anything.” Not have to worry about. Oh how do I go back to work and make… I need to make another sale to pay the bills, or I need to, money… To me money is sort of like a b… It’s something that’s an enables us to have a rich life of family and abundance and fun and memories. To me that’s a rich life. Money is just the tool.

36:18 Beau Henderson: James, yeah it’s a tool.

36:19 Beau Henderson: It’s a, yeah, you know, you wrap it up really well in that one of the things, people come to this conclusion much later in their life, actually, you’re ahead of the game here, is that the one thing that… You can share this with your family, “Hey! Guess what I learned, I’m ahead of schedule”. What most people come to realization is, is the one thing that’s truly priceless is investing in memorable experiences, things that the people you care about will have forever, and can relive and replay over and over again, and you’re taking about it with the most important people with you, your girls. Love it. Now that’s rich my friend. So, I wanna thank you for coming all the way, to be cliche, coming to us all the way down under, from Australia, right?

37:00 James Tew: Appreciate it, man.

37:01 Beau Henderson: And hope you’ll share with us in the future, as your journey progresses, and I know there’s people out there that need to take a first step with that video, and who better to take the first step than somebody that’s working on this journey and taking steps along the way. So I hope you’ll come back with us and RichLifers we’ll see you next time, same place, right here, on the RichLife show.