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Reinvention: What Is Your “What” With Steve Olsher
Reinvention expert Steve Olsher believes everyone was born to do one thing, and he shares how to find and pursue what that is.
- Three Results of Living Your “What”
- Three Elements of the “What” Equation
- Committing to Being the Solution
- FEAR of Failure
“REINVENTION: WHAT’S YOUR WHAT WITH STEVE OLSHER”
[icon name=”arrow-circle-down” class=”” unprefixed_class=””] CLICK BELOW TO READ THE ENTIRE TRANSCRIPT 00:00 Beau Henderson: You are listening to the one place committed to giving you the tools, resources and connections you need to live your definition of a RichLife, and today is no exception. How about this promise. In the midst of a million distractions, what if we delivered today understanding your “what?”. That one thing that you were born to do. Our guest today, Steve Olsher, he’s the world’s foremost reinvention expert. He helps people, internationally, get clear on their what? That one thing I’ve talked about that you’re created to do. New York Times best selling author, entrepreneur, my kind of guy. Steve thank you so much for joining us on the richest conversation on the radio. 00:44 Steve Olsher: Yeah man. Appreciate you having me on. 00:46 Beau Henderson: So let’s dig into this. I call this first piece, “Your rich life minute” and it’s almost in 60 seconds approximately, what is your… This is funny, me asking you this question. What is what you do and why? 01:03 Steve Olsher: So, if I’m hearing you correctly, [laughter] you’re asking me what’s my definition of a rich life, correct? 01:09 Beau Henderson: Well, yeah, this rich life minute. What I want to know in 60 seconds is what are you about and why do you do it? 01:16 Steve Olsher: Ah, gotcha. Okay, so two different things. What I’m about depends on the day and depends on who you ask, but for the most part, I’m really just about helping people discover, share and monetize what that one thing is that they’re truly born to do, which is what I call their “what.” Now I’m not a spiritual guy. I’m not a woo woo guy or anything of that nature. I just believe that our DNAs are wired to excel in very specific ways and it’s got nothing to do with passion, nothing to do with destiny, nothing to do with purpose and any of that crap. It’s really just about leveraging exactly how your blueprint was pre sort of wired, if you will, that you really can’t do anything about it. You can spend a lifetime of denial about it, but ultimately it’s there for the taking if you choose. 02:04 Beau Henderson: Steve, are you saying it’s kind of our job to identify what this “what” is and we’re less than we could be or is there a discontent? What is the deal with why we really need to discover this “what” for ourselves? 02:18 Steve Olsher: I mean, look, I’m not suggesting by any stretch that you can’t have a fulfilling life without being clear on exactly what your “what” is. And we can get into a discussion of what versus why because I know that comes up quite a bit. But I do know that when you sort of suppress, if you will, elements of who you are, they’re gonna come out in ways that you can’t possibly imagine, but they’re gonna come out because ultimately you know it’s like a pressure cooker. You try to keep the lid on for a long enough period of time and eventually the thing’s gonna pop. I mean look, it’s not unusual to see people who have kind of buried this aspect of who they truly are, kind of buried that to the nether regions never to be heard from by anyone including them ever again, to really have well, let’s just say, some issues whether they be through vices and drugs or alcohol or sex addiction or whatever it might be, or through being overweight or through sickness. Scientifically, it’s been shown, over decades, that when we have something that stresses us, it comes out and we may not view it as stress. But when you deny who you inherently are to the rest of the world, that body is in a mode of stress. 03:39 Beau Henderson: As we’re describing this “what,” it makes me realize a lot of this RichLife mission that I’ve turned a financial planning firm into a bigger mission through this idea of living your definition of a rich life. One of the things that really started that for me, Steve, was seeing people that they got so busy in their roles in life as an employee, as a mother, a father, a student, whatever those roles were, that they seemed to lose that “what.” And one of the fascinating things for me over the years is seeing somebody recapture that or find that again or for the first time and just really take off. 04:13 Steve Olsher: Yeah, and really it’s amazing. Typically, not just one, but typically all three things happen when you’re clear on what that is for you. Number one: There just won’t be enough hours in the day to get done what you’ve got to get done. Number two: You literally wake up with a fire in your soul, to just kind of jump out of bed and serve those that you’re most compelled to help. And number three: Things that used to bother you just won’t carry nearly as much weight because when you’re focused on the prize, the haters, the trolls, the (bleep) that comes up in your life, whatever you want to call it, all that (bleep) just becomes a lot more meaningless. 05:02 Beau Henderson: Well, and I believe that’s what most everybody wants. They want that life that they’re actually excited about. So you’re giving us the actual path here. So are there specific steps, if I’m saying, “Okay, sounds good what Steve’s saying, but how in the world… Finding my way.” That sounds great, but are there specific steps we can take to do that?” 05:23 Steve Olsher: Yeah and there is… Let me just sort of give you this in a series of threes, if you will. But first and foremost, just to understand that the “what” equation, if you will, it’s not like… It has nothing to do with things you love doing. Like people wanna say, “My passion is tango dance. And my passion is skydiving.” Those are just things you like doing. Those are just hobbies. It’s like even if you love building businesses, for a lot of people, that’s just kind of a hobby. They would do it even if they weren’t getting paid, but the fact is that most entrepreneurs can get paid very well, but really what it boils down to is the three elements of the what is, what equation. Start with your core gift, and I do say that in a singular manner because to me everyone has a core gift. Now, back in there we found that there was about 20, 23, 24 different gifts that any one of us has and it usually then just boils down to one specific gift. But, like for you my hunch is your primary gift just based on what I know is probably teaching. More than anything else you’re probably a natural born teacher. Now, it could be communicating but I think for you it kinda revolves around teaching. So I could be right, I could be wrong, doesn’t matter at this juncture, but it’s something to think about. 06:56 Beau Henderson: Right. 06:56 Steve Olsher: And so there’s all sorts of different gifts that people can have whether it’s entertaining or enrolling or protecting or, I mean the list goes on. But ultimately, one of those primary gifts comes to the surface. And yeah, there’s a process that we take people through to get to that gift. The second piece of the puzzle is the vehicle. What is the vehicle that you’re going to use to share that gift with the world. Now for you, that vehicle could be something like this show, but probably more in lines with the work that you’re doing around the financial planning and helping people in that arena. That seems to be probably your primary vehicle. And then the question and the third part of the equation is, who are your people? I mean who are the people that you’re most compelled to serve, and when you look at What Is Your WHAT equation, you can see how you can have one piece of the puzzle but if you have the other two pieces out of whack, it really doesn’t work. 08:10 Steve Olsher: And even if you have two pieces of the puzzle, but you don’t have the third, it doesn’t really work either. So, you can be very clear on what your gift is and what your vehicle is, but if you don’t know who the people are that you wanna serve with that gift or that vehicle, well that doesn’t work. If you know what your gift is, and you know who your people are but you don’t know how you’re gonna serve them or that doesn’t work, you’re gonna run it through. 08:34 Beau Henderson: No, and this makes sense. I like the regular sound three, so if we dig another step deeper, you’re right. If we have the right gift, the right vehicle but the wrong audience, we’re still just spinning our wheels, but how do we get really clear and identify those things? 08:52 Steve Olsher: Well, I mean I wish it were something that we could just knock out here and just a few minutes time. I mean obviously I wrote a full book on it which I’m fortunate enough to say hit the New York Times list which is super cool, but it’s absolutely a process there’s just no way around that but, what I can do is I can certainly help you get started which is just by simply listening to this conversation, you at this juncture, really have done what a lot of people go through a lifetime of not doing, which is you’ve turned the light switch on. Because ultimately that’s not just half the battle, that’s the majority of the battle, which is what is it that you’re gonna do with your life? Are you gonna live in the dark where this is never even something that you contemplate, and frankly 99% of the world in change does that and it’s not meant in a derogatory sense, it’s just meant that we don’t really do a good job of teaching people how to discover what their What is, and so now it’s not even conversations we have around the dinner table, but now that you are basically aware of the fact that it is in fact possible for you to have a what, well now it’s your call really moving forward in terms of what you decide to do with that information. 10:16 Steve Olsher: So believe it or not, there’s just incredible power even in just having the initial conversation that it’s possible for you to have a what, and then that is really something that you can choose to do, what do you choose to do with that information moving forward. Do you do something about it, or do you just kind of ignore and keep pressing on? Believe or not that is incredibly powerful if you will sort of tipping point going back to Gladwell, but it’s a tipping point in terms of what you decide you’re gonna do with your life here moving forward, and are you gonna pursue your WHAT is, or are you just gonna continue to just go through the motion which again I’m not saying it’s good, bad or otherwise, but it is what it is? 11:04 Beau Henderson: We call it sleep walking through life here on the RichLife Show Steve. 11:07 Steve Olsher: Yep. 11:09 Beau Henderson: When doing this work, it’s exciting to me. Do you have a good success story that’s kinda jumps out at you. Somebody that just got this clarity, this awareness and then just really kind of took off? 11:22 Steve Olsher: Well fortunately, there’s lots of stories to share. I’ll share one of my favorite. And this really illustrates the importance of having all three pieces of the puzzle. Because when you think about it like for instance, let me just give you the concrete example. There’s a woman who came to, there’s such a program called the, “Reinvention workshop.” And at the reinvention workshop, I basically take people through this process of discovering what that is for them, what their, ‘What is,’ etcetera, and we do other things as well but that’s the primary focus of the course. So basically what ends up happening is lots of interesting things come to the surface that people just don’t expect. One of the examples that I love sharing is of a woman who for 30-something years was a registered nurse. 12:15 Steve Olsher: And I mean, she really enjoyed nursing but she always just kind of felt like a piece of the puzzle was missing. And so, when she came in the door, and as we ran in the exercise, I mean, it was pretty clear that her core gift is healing. Right? I mean, that is her core gift, healing. And it was clear that the primary vehicle that she was using to share that gift was nursing. But the people that she’s most compelled to serve, she lacks clarity on that and as such, she was working in a general hospital. And again, she liked her job but she just didn’t necessarily love it and really felt like there was something going out there she couldn’t put her finger on. But what ended up happening is we went through the process of identifying who her people are. She was able to identify, and I mean I really can still… I can still picture this. But she was able to identify that the disadvantaged elderly are really the people that she’s most compelled to serve. 13:18 Steve Olsher: And when she wrote those words on the board, I mean you could really kind of see just everything was just, it’s almost like Pandora’s box. I mean, you lift the cover and everything just kind of glows and that’s what happened there, man. It’s kind of like when the drunks go to Bourbon Street. I mean, they get there and the angel starts singing “Ahh”. That kind of thing. So, it was pretty similar to that. I mean, really like the angel started singing and she was just like, “Damn, I really never thought of it.” But fast-forward, now about… I guess it’s been about five or six years already. And for the past few years, she’s been working as the head nurse at a veterans administration hospital, working with the disadvantaged elderly, and that one subtle shift has really made all the difference. 14:03 Beau Henderson: No, I love that. It’s like the “What” has always been there. Especially like the nurse example. You’ve just found a way to give people a process or some tools to may be find that for themselves. 14:16 Steve Olsher: Yeah. And I mean, what her example personifies is what I call, the path of the shifter. Right? And there’s four different paths. But the path of the shifter, that’s someone who really just has to make a subtle adjustment to the equation. But it’s kind of like if you’re car-guy or car-girl and you remember the days of actually having carburetors. I mean, it’s like if you set that mix right, everything just blows but if that mix is off, I mean you’re blowing black smoke and your engine is struggling. So, I mean sometimes it’s just a subtle screw that… A turn of that screw to really adjust the mix, and as you know, I mean if you are a car-guy, I mean you can attest, that it’s just… I mean, it’s the difference between performing in the just sort of a moderate fashion and performing in an optimal fashion. Right? There’s a huge distinction between the two. 15:14 Beau Henderson: Great example. We are talking to Steve Olsher. New York Times best selling author of “What Is Your WHAT? Discover The One Amazing Thing You Were Born To Do.” Now, the book has already fascinated me, so check out the book. Steve is there any other place somebody could may be learn a little more, read an article or something about starting with this process? 15:36 Steve Olsher: Yeah. And I mean, look I… Probably much to my detriment, I make this a little bit too easy. But they can actually, folks, you can grab a few copy of the New York Times best seller of What is Your WHAT? At whatisyourwhat.com/free. So, if you go to worthisyourwhat.com/free you can grab a free copy of that or just go to steveolsher, O-L-S-H-E-R.com. 16:00 Beau Henderson: Yeah. If we can, it would be much better than that. I tell you. Thank you so much Steve. That’s a generous offer. So, as we roll through, I wanna learn, dig in and learn a little more about you Steve, specifically. But are there… Is there one last take away for somebody that really… They are interested they love what you are laying out here and they want a piece of it. One takeaway or action that may they could do to start today. 16:24 Steve Olsher: Yeah. I mean, look there is… And it’s not even… There are steps that they can take and let me just put it in a different light, which is I don’t believe that I can give you… I mean, I can give you the combination of Fort Knox man, but if you don’t turn the dial, then it really doesn’t matter. Right? So, ultimately I’m giving you the combination to figure out what Your WHAT is but what you really need to figure out here first is whether or not you’re truly committed to making it happen. Because again, that’s where everything starts. It starts with commitment, and you’ve got to be willing to turn on that light switch and say “I’m never turning it off.” But really what I’ll… What I can do here and all that I can ask you to think about is the fact that if you are not sharing that gift of who you inherently are with those who need you most, I mean, you’re not only doing yourself a huge disservice but you’re also doing a huge disservice to those, I mean, who are literally praying for you to show up in their life right now. 17:24 Steve Olsher: And I can only tell you just because I’ve worked with thousands of people, now tens of thousands of people now over the years, is that you are the solution to someone else’s problem. And they are literally waiting for you to show up in their life right now. If you need anything more than that, then I probably can’t help you. 17:42 Beau Henderson: Check it out guys. Take another step, go to whatisyourwhat.com/free and dig into this, so much more that Steve and I can cover in a 20, 30 minute show but I do have something to let you know. Our summit that you’ve heard me talk about with 28 mega entrepreneurs building online businesses and helping others do the same, Steve is gonna be joining us. I worked it in here, that I was so fascinated by this idea of getting really clear on Your WHAT, because it’s a foundational piece. Because, like we were talking about, if you don’t get clear and you don’t commit to it what’s the point of trying to build a business off of it? ‘Cause most likely, bluntly, it’s gonna fail. So… 18:22 Steve Olsher: Well, yeah, and that was a great point too, man, because realistically, you can do whatever you want in life and you can probably be pretty darn good at it. But the question is, really, is this sustainable? And what I have found is that if you’re chasing commodity driven opportunities, which so many of us are, then it basically… You’re gonna end up with an expiration date on them, man, there’s just no… There is no ifs, ands or buts about it. 18:46 Beau Henderson: Well, you’ll like this piece, and this is why I resonate so much with your work is, I’m about eight years in the world as a financial advisor, I was done, I was burning out, and I basically had to reinvent. That’s why I say you’ll like it. I had to reinvent the way I did financial planning in a way that made sense and lit me up or I was gonna go off and do psychology or something, counseling, I don’t know. 19:07 Steve Olsher: Yeah, or go end up being on a psychologist’s chair, right? [chuckle] 19:11 Beau Henderson: Yeah, exactly, exactly, I tried to make that distinction when I say I’d be there, not as a patient maybe… But maybe. 19:15 Steve Olsher: Yeah, yeah. [chuckle] 19:17 Beau Henderson: So great, Steve, thanks again so much. One of the things I’d like to add to get to know you a little better and I think it’s valuable for people, on becoming this internationally known reinvention expert. That’s what I’ve heard from friends, that’s what I’ve heard when I read the book. Is there something along the journey… I call it life school. Was there a lesson along the journey that might be valuable to share that might not have been great at the time but it was something that you needed to learn to be where you are now or do what you do now? 19:49 Steve Olsher: Yeah, there’s been plenty of examples throughout my life where I think, basically, if I didn’t know better, I would say that it was sort of God slapping me in the head and basically just saying, “You really are on the wrong path here.” And that has run the gamut from just straight business failures, to literally waking up in the middle of the freeway with basically going about 75, 80 miles an hour with my car, asleep at the wheel. There’s been plenty of moments, and not to mention losing my stepfather who was very much like a father to me, and having a vision of my funeral when I was sitting with him. Not his but actually of mine, and basically, the message that I heard was, “Here lies Steve Olsher. He dedicated his life to chasing the almighty dollar.” and that’s really all that was said. 20:53 Steve Olsher: And it was… There’s been those moments of my life where it’s like, “What are you really doing this for?” And ultimately, it just keeps coming back to, “I’ve got my own gifts to share. And if I don’t honor what those gifts are, I know I’m gonna meet my creator and whatever creator that form might be in my next life, and the creator’s gonna say one of two things. Either, “You used the gifts that I gave you and you helped as many as you possibly could with those gifts.” or you go that way which looks nice with harps and bounties of delight, and that sort of thing. Or, “I gave you a gift and basically you (bleep) on it.” I’m not sure that that’s what they would say but, basically, “You (bleep) on it and you didn’t share with who needed it. And, as a result, you were selfish throughout your entire life so you go this way.” And this way is like fire and brimstone and the whole nine. And I think ultimately, that’s the choice we face. People talk about salvation. I don’t think it’s a thing, I think it’s us. 21:52 Beau Henderson: Got it, yeah, no, and this idea of sharing what you have, sharing these gifts you have, what I’ve found, there’s just so many inroads to this RichLife message with a lot of the work you’re doing, is that the… Like the nurse, for example, the example you shared, or me. Actually, you’ve given me some tools, you’ve invested in me by sharing what you know today. And, obviously, some people will take it and do something with it, some people won’t. But that that you are investing in other people and that you’re teaching people to do, that… I’m thinking in investment analogy here, those are things that can’t be taken away from you. All our stuff actually probably could be, but the things you do on other people, one day when we look back… Now we’re getting to a conversation, almost, we may be creating something like a legacy or something by stepping up and doing what we were made to do. 22:43 Steve Olsher: Yeah, and again, as I said early on, I’m not a spiritual guy, not a woo woo guy, but I do know that ultimately you just… There was an expression, I don’t even know who said it, and probably 38 people took credit for this one already. But it’s not the dates on either end of your life, it’s the dash in between. That’s all we got so what’s that going to be for you? And look man, reality says that most people don’t think about anything other than survival, and for the majority of our world it’s a day-to-day fight. We’ve got first world problems here, man, and if you’re listening to this conversation you’re in a position where you probably had enough to eat today, where you probably had your lights on, where you probably made this month’s rent, and you’re better off than most of the world that inhabits this planet. 23:40 Steve Olsher: So we’re talking about really minor, (bleep), first world, white collar problems, whatever you wanna call them, where it’s really just like, “What do I wanna do with the money that I have, and the ability that I have, or the opportunity that I have that, frankly, most people will never, will never have those same opportunities. So if you’re listening to this right now which obviously you are. It’s probably the dumbest thing I could say if you’re listening to this right now. So, obviously you are listening to this right now and you just gotta count yourself as among the lucky because frankly there are billions of people out there who want the life that you have right now. 24:17 Beau Henderson: No, and I know that’s become kind of a catch phrase lately the the first world problems but it’s so true. And there’s let’s step back and let’s say “Okay, we’re here with all these things Steve has mentioned just to be listening to this. Are you going to do something with it or not? That’s not for me or Steve to answer but, we’re telling you, it’s probably a path for a lot of people that’s gonna make your life more fulfilling. So Steve, one thing, success with money, best advice you’ve ever received and who gave it to you? 24:53 Steve Olsher: So, you cut out just for a second there but I think you said in success with money? 24:57 Beau Henderson: Correct. Best advice you’ve ever received. 25:00 Steve Olsher: Okay, yeah, so best advice I ever received around money actually, probably had nothing to do with money itself, it was more having to do with the concept of fear of failure and we really don’t go a day without hearing another acronym for FEAR, mine is ‘forget everything about reality’ and I think that’s ultimately what ends up happening for most of us is we just we kind of play this, we kind of mind (bleep) ourselves in terms of what’s going to happen, right? I mean things are never going to go as good as you think they will or as poor as they might, it’s always going to be somewhere right in the middle but if that period of contemplation that really makes all the difference. 25:36 Steve Olsher: So, when I was 18 years old and I was contemplating opening my own nightclub I had a conversation with a mentor of mine about my plan and I’ll keep this story short here but basically the idea was to open a non alcoholic nightclub we would cater to the teenagers early, close down, clean up and then cater to the adults later because we wouldn’t serve booze we could stay open all night long. And I had been DJing for a number of years and had a pretty decent following so I thought that it made some pretty good sense to try it and I was talking to my mentor about it and I really just kind of went through the details of what my fears were and what the concept was and this that and the other and he said “Well, look man remind me of what you are doing right now for money” and I told him. I said “I’m waiting tables, I’m DJing, I’m pumping gas. I’m doing whatever I gotta do here to make ends meet.” and what he said that I think ultimately boils down to mindset around money and of course this then backs into money success is, he said “Look man, if things don’t work out with the club, you can always go back to pumping gas.” Right? 26:47 Steve Olsher: And I think the point at the time and it really, you have thousands of conversations millions of conversations and certain things just stick with you. I can picture that conversation like it was yesterday. And basically, I think most of the time, we are afraid to risk. We are afraid to fail we have all these fears that kind of run through our mind and that’s why so many of us just don’t take that big leap. I mean we just don’t jump because that safety net that we feel that we need to be there, which most of us hate the safety net that we have in place now anyway, so it befuddles me why we hang on to it so tightly but reality is that it’s an illusion. That safety net is absolutely an illusion and if you make that leap and things don’t go to plan you didn’t fail. I mean, there is no such thing as failure. I just view failure as success with an unintended ending, right? I mean there’s no such thing as failure but ultimately if push comes to shove and you gotta put food on your table or pay your light bill or whatever it might be, there’s something that you learn how to do in your life that you can go back to and do again whether it’s cleaning toilets or waiting tables, or shoveling snow or whatever it might be if your kids gotta eat, you’re gonna figure out a way. 28:06 Beau Henderson: No, yeah, it’s easier to go back a level than to never take a risk and actually move forward and you’re right there’s so much of that safety zone but what are you really protecting at the end of the day? 28:18 Steve Olsher: Yeah. 28:20 Beau Henderson: Well, let’s do full circle and this is what where we kind of thought we were starting but in your work or in your life, doesn’t have to be specifically about work but what would Steve Olsher’s definition of a rich life be? 28:36 Steve Olsher: Yeah, I mean obviously it changes, man, if you catch me next week it might not be the same as right now, right? And I think if you caught me 10 years ago, I mean, I know it wouldn’t be what it is now and I think that just always evolves and it’s a fluid answer. I mean it’s just like if you go back to Your WHAT is WHAT equation, I believe that your gifts are static, I mean those gifts are in place. They’re a part of your DNA. But the vehicle you use to share your gift with the world and the people that you’re most compelled to serve I mean those are more fluid, those can change over time so in terms of my definition of a RichLife… 29:17 Steve Olsher: As I sit here today, I mean I got to tell you man, my wife is a licensed funeral director, bro, and like within the last two days she’s had three, not one, not two, but three 22-year-olds make it into her facility and so it’s like man, it just kind of really puts perspective on things and it’s hard as hell to do because I’m an emotional often psycho, anger, happy you name it kind of dude and so with kids man, a 12 and a nine-year-old, there are plenty of times where I’m hugging them and then the next minute I’m screaming at them so it’s just like, you just try to balance what those positive moments are with your family, with those you love, with those you wanna impact, with the times that we all face inevitably no matter where you are, you are on a totem pole. But ultimately I think the definition of RichLife for me is to have more of those moments that you look back on tomorrow and you give thanks basically to that moment in time than you look back with regret. That to me is a RichLife. 30:31 Beau Henderson: I think that’s perfect because if we don’t make the time to make sure we are aware first of all, and create those moments, especially in the kind of things we’re out there doing projects on our plate and everybody’s busy, kids, you can miss it. You can miss, I’m taking the time to create those experiences and five, 10 years goes by, and then that’s what you mentioned Steve, I hear over and over again with the clients, then you regret it. 30:57 Steve Olsher: Yeah. And that’s it man. It’s two steps forward, one step back and sometimes two steps forward, three steps back whatever it might be. But you just gotta stay the course in terms of lining up as many victories as you can in a row. That’s the secret of life. You wanna know the secret of life, that’s it right there. It’s not about getting anywhere specific, it’s about lining up consistent victories. 31:23 Beau Henderson: That’s it. That’s not a destination. Absolutely. 31:25 Steve Olsher: Yeah. And look, the more victories you can line up, the more “success” you will have and the more fulfillment you realize. 31:35 Beau Henderson: Oh Steve, you’ve over delivered. What I promised already today and I really appreciate it my friend. And I hope you come back and share, as you continue to expand and do new things. I know you gonna continue to do the work and share and help people grow. And listeners, RichLifer’s out there. Check out whatisyourwhat.com/free, or go to steveolsher.com. Because this is an essential component we talked about is… We gotta get clear and we gotta make a decision and either we gotta do it or don’t do it. And Steve I appreciate you for one, not just your content and your work, but for your bluntness. I love that. You’re just so blunt about how you approach it and real about it, and I think I resonate with that and I think our listeners do, too. 32:19 Steve Olsher: Yeah, man. Well, I appreciate that you having me on, and man, just keep up your work because obviously you’re honoring that gift, man, and that’s a gift to us all. 32:28 Beau Henderson: I appreciate it. Talk soon. Guys, get Steve’s notes, get the resources that I have links to those on richlifeshow.com and you can find the link to the free book, and some of our bullet points of the action items that Steve left us with today. And until next time I’ll see you right here, at same time, same place on the RichLife Show.
ABOUT STEVE OLSHER:
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
He is the New York Times bestselling author of “What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do,” international keynote speaker, and in-demand media guest who has appeared on CNN, Fox Business and other national outlets.
BOOKS BY STEVE OLSHER:
What Is Your WHAT: Discover The One Amazing Thing You Were Born To Do
Connect with STEVE OLSHER:
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Love the piece. What is your what? Let’s figure out way to take it full circle. I appreciate you, Beau. Thanks for continuing investing in me – Jesse
PS: I’ll download the transcript, more.